SEO Tips From Semalt For E-Commerce Or Online Stores
E-commerce has become one of the most common formats for selling products on the Internet and increasing the profits of businesses like yours.
However, the digital world is so vast that it can sometimes be difficult to find a gap between so much competition... and precisely for this reason, it is very important to work on web positioning and get good visibility from the first moment.
On the other hand, all this cannot be done effectively without the use of a latest-generation SEO tool that is unmatched in every way. To this end, the SEO Personal Dashboard, an all-in-one SEO tool is at your fingertips to provide you with the best SEO service you will ever need.
Before continuing, I invite you to test the tool for free today.
You certainly don't know where to start? In this article, I'm going to put together the best SEO tips for e-commerce.
SEO tips for e-commerce that you should apply
Since the Internet has entered our lives, many companies consider that creating an online store is the ideal solution to sell any product. However, the reality is that if it is not done in the right way, it can give us strange headaches, or at least not provide us with the expected results. Indeed, the return on investment (of time, effort and money) is essential.
For e-сommerce to work, it is essential that we manage to give it visibility and voice.
How do we get it? There are many ways to increase the ranking of your online store, but with these simple e-сommerce SEO tips, you'll immediately start to notice improvements:
Do keyword research for your store
When working on SEO for e-commerce, the first thing you need to do is keyword research.
To do this, you need to ask yourself the following questions:
- How are my potential customers searching for the products I offer?
- Do I know who my target audience is?
- What does a user put on Google when they want to access my product?
Detecting your company's keywords is the main goal for users to find your products.
If you're considering setting up an e-commerce business or already have one, identify the keywords you want to appear for.
Take the URLs of your main pages and look for the keywords that best match what you offer and the user's search intent.
Note: To find the keywords, if you don't have adequate tools, you will be working in a vacuum. To be sure to find the keywords that truly reflect your niche at the lowest cost, there is no better tool than the SEO Personal Dashboard.
Pamper your SEO content for e-commerce
One of the essential SEO tips for e-commerce is optimizing site copy. This includes category descriptions, product sheets and even the homepage itself.
You already have performed keyword research and you already know which keywords to position for and reach users for. You can then follow these recommendations to optimize the content.
To improve the SEO of your online store you can propose the creation of a blog that offers all the information that goes beyond your product itself:
- Answer frequent questions from users.
- Talk about industry news.
- Company news.
- Use long-tail keywords to offer more information about your products to potential customers.
Remember, keywords are important, yes, but you must include them in your copy with total naturalness.
Focus on a functional design
It is very important when creating an e-commerce website that you do it with a simple and easy structure. This way, the user will be able to quickly understand how your website works and the buying process will also be streamlined.
You can structure your online store by categories and segment the products into each category.
However, beware! Don't stop where everyone else is doing it. If you want to stand out, you have to be unique and special. Therefore, focus on a creative design that attracts the user, but without overloading your website.
The goal is to create a clean, beautiful, orderly and intuitive space. A space that facilitates the user's purchase.
Remember to optimize the images
Once you have uploaded your entire product feed to your e-commerce, you will need to supplement it with images that accompany each item file.
Here, you need to be very careful about the size and resolution of the images you place. On many websites, what works best is that they should not weigh more than 100 KB.
Keep in mind that the larger the weight of an image, the longer your website will take to load and this will penalize the quality of your e-commerce. Therefore, it will also affect your ranking.
It is important that the images capture the user's attention and have the best possible quality. Also, don't forget that nowadays, most of the traffic and purchases online are done via mobile. That's why it's essential to make sure your images are optimized for all devices, but especially for mobile marketing. If you're not sure what exactly to do to improve your web SEO, use the DSD tool to find out what you need to do.
Take care of the metadata
The most basic objectives you should keep in mind are: the meta title and the meta description.
When we talk about objectives or metadata, we are referring to the part of the text that the search engine displays in the results.
The meta title is the title optimized for search engines. Ideally, include the keyword naturally as far to the left as possible, not to exceed 70 characters. SEO emojis can be used to stand out from the competition, as well as initial caps to stand out in the SERPs.
The meta description is the descriptive text that appears after the title in the search results. It's a good space to grab the user's attention and encourage clicking. It also has limited space, 160 characters at most for computer searches, but drops to 120 characters in the case of mobile. This is the perfect place to include calls to action for the user, such as: click!, find out here, etc.
Having attractive metadata will increase your traffic and therefore CTR will improve. This means that impressions will be higher and there will be more votes to get the best positions.
User-friendly URLs in products and categories
User-friendly URLs are more understandable for the user because they will easily recognize what they find. But at the same time, it is also an SEO tip for your e-commerce. So, remember it well.
To get user-friendly URLs:
- Follow your store hierarchy.
- Keep them as short and simple as possible.
- Include the keyword.
Creation of links
Along with all these actions, working on off-page SEO via link building will give you that extra boost in your e-commerce SEO. Get links naturally from the various link building strategies available. For this purpose, you can get help from the SEO Personal Dashboard to determine the types of links and sites that are suitable for your backlinking strategy.
Here are some quick tips for getting links:
- Post as a guest author on industry blogs.
- Appear in business-related directories and forums.
- Buy links from authority sites that are not spammy.
- Link baiting.
If you'd like to learn more about this topic, we invite you to visit the articles on our Blog that talk about it.
Do not forget the technical part
The technical referencing within an e-сommerce is very important. And online stores usually have problems in this area because of the many pages created. It is therefore important that you have the technical knowledge to solve these issues.
However, the aspects to consider are :
- Make the e-commerce responsive.
- Have the SSL security certificate on your website.
- Generate a proper XML sitemap.
- Avoid cannibalization and / or, if failing that, correct it.
- No duplicate content.
- Use canonicals correctly.
- Loading speed. If your website is slow, no one will stay.
Also, create a good social strategy
Today, social networks are one of the most used channels for corporate communication and branding. Moreover, they can be an ideal advertising showcase for your e-сommerce (if they are well used, of course).
Even if we are not talking about web positioning only, there are times when you can do SEO on social networks to improve your visibility.
It depends on the product you are going to sell and who your buyer persona is.
Not everything is based on Facebook and Instagram. There are also other social networks with a different audience like Twitter, YouTube or the network of the moment: TikTok.
If you take care of your profile on social networks, by regularly proposing valuable content, you will be able to attract and connect with users, who can go from fans to customers or better yet, brand ambassadors.
These are just some of the e-commerce SEO tips you can use to improve rankings and get better positions on Google.
There are other more advanced and technical aspects that you can use and combine with the above to optimize the results.
However, to do this, you need more prior knowledge, spend more time learning SEO or simply use an expert service such as Semalt.
So it's up to you! You can do it yourself or you can turn to digital marketing professionals right now.
At Semalt, we can help you design your web positioning strategy. If you want to launch your e-сommerce and attract the attention of your potential audience, don't hesitate to contact us or request an SEO budget. We will advise you with the utmost professionalism and confidence.